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The Dashboard Showdown: When Business Intuition Clashed with UX Logic

Creating a User-Focused Dashboard Design Using Intuitive and Gestalt Design Principles

Mar 04 -2024

"Picture this: a high-stakes meeting with Cisco's business team. We were tackling a monster – their enterprise application dashboard. It was a jungle of links, a visual overload that left users feeling lost and frustrated. Their solution? A 'customize' button to hide the clutter. 'We know our users,' they assured me. 'No need for more research.'

Now, as a UX designer, my gut screamed 'Hold on!' But I knew a direct 'no' wouldn't cut it. This was a battle of perspectives, and I needed to bring data to the table.

The Clash of Placement: Left vs. Right

"Picture this: a high-stakes meeting with Cisco's business team. We were tackling a monster – their enterprise application dashboard. It was a jungle of links, a visual overload that left users feeling lost and frustrated. Their solution? A 'customize' button to hide the clutter. 'We know our users,' they assured me. 'No need for more research.'

Now, as a UX designer, my gut screamed 'Hold on!' But I knew a direct 'no' wouldn't cut it. This was a battle of perspectives, and I needed to bring data to the table.

They understood the logic, but their intuition was strong. I knew their solution, though well-intentioned, would actually increase cognitive load. More options, more confusion, a classic violation of Hick's Law. So, I did what any good UX designer would do: I designed their solution.

The Pros & Cons Showdown:

  • Pros: "Everything's visible!" they argued. "And we can use unequal visual weight!"
  • Cons: Hick's Law reared its head. Too many choices meant slower decisions. And let's be honest, it still looked cluttered.

I presented my findings, highlighting the increased cognitive and kinetic load. It was time to introduce a better solution.

My Counter-Strike: Asymmetrical Design & Strategic Placement

Instead of a symmetrical mess, I proposed an asymmetrical design. This eliminated unnecessary whitespace and created visual hierarchy. And the 'customize' button? Back to the left, where it belonged.

Why? Because users scan left first. It's in the primary optical area, making it impossible to miss. It wasn't just about aesthetics; it was about efficiency, about making the user's journey smoother.

In the end, the team saw the light. They understood that UX isn't about personal preferences; it's about creating experiences that are intuitive and efficient.