Encourages Desired User Actions

Encouraging User Compliance: Strategies for Influencing User Behavior

Mar 24 -2024

As a UX Designer, we are responsible for designing digital products, such as websites, apps, and dashboards, that can help businesses achieve their desired goals. These goals could be anything from generating revenue, increasing brand awareness, and generating leads. To achieve these objectives, users must carry out specific actions or interactions while using the product, such as booking a demo, registering for an event, attending a webinar, subscribing to a service, or checking out. These interactions are crucial in determining the company's success.

Encouraging visitors to take specific actions can take time and effort for designers. However, some design principles have been established that can increase the possibility of users taking the desired action. In this blog, I will explain these principles.

VON RESTORFF EFFECT

We can apply a unique color to the call-to-action button that will stand out from the rest of the application, helping to attract users' attention to it.

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EXPOSURE EFFECT

Repeating the same call-to-actions (CTAs) can enhance their discoverability and increase the likelihood of conversion.

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SIGNAL-TO-NOISE RATIO

When we use design to communicate with users, our messages function like signals. Therefore, it's crucial to ensure that our signals are reaching the users and not getting lost in the noise of excessive information. Progressive disclosure is an effective way to reduce information overload by gradually revealing information to users. By keeping the design minimal, we can increase the clarity of our signals and improve the user experience.

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SERIAL POSITION EFFECT

The serial position effect is a memory phenomenon in which people are more likely to remember the items presented at the beginning and end of a list compared to the ones presented in the middle. Therefore, if you want to increase the chances of converting your page visitors into customers, it is recommended that you deliver your main actionable items at the start and end of the page.

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SCARCITY AND LOSS AVERSION

Loss aversion is the tendency of humans to pay more attention to losing something they already have than to what they stand to gain. Whereas, scarcity bias is driven by the perception that something is more valuable when it is limited in availability.

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